Based here in St. Louis, Against the Grain (formerly Rebel Up Fitness) is a nutrition and fitness company focusing on holistic health services. They reached out to DELT for a logo design after they saw some of the previous work we did for another local fitness company.
Not knowing the exact route to take with their new logo, we helped them create their identity and develop a brand. They were so pleased with our work the project expanded from just a logo design to a complete branding package with a website design, and SEO services.
To match the logo and branding strategy we developed, the website we created for Against the Grain focused on soft colors, rustic fonts, and a primitive style. We wanted their message to be displayed as prominently as possible, and calls-to-action readily available.
We wanted to keep Against the Grain’s web design as simple and uniform as possible, but still keep a style the matched the brand we were creating. The service pages feature simple loading animations, and the entire website featured a smooth page transition effect.
ATG’s target market is adults over the age of 50, so creating a responsive design to suit their customers. Older people tend to have a difficult time seeing and, given that they typically have the font size on their phones set to size 67, we wanted to make sure we kept all the text and call to actions large and eligible.