Branding and identity for a luxury hotel in the United States

Staying at a hotel should be an experience that is remembered long after a customer has checked out. On the flip side, customers should put their experience in mind before the price. While we know some people can only afford a certain price for their hotel, if it comes down to the type of hotel – and the overall experience – we know overwhelming importance of brand’s identity plays when it comes to attracting and retaining customers.

To create a luxury hotel brand, we started with a simple, yet memorable logo design. We then extended the logo to create brand assets for things like custom folders, door hangers, and business cards.